Andreas is a commercial innovator with a unique decade-long specialisation in revenue management and a proven ability to build challenger brands from concept to scale.

He thrives in data-rich environments, using deep analytical rigor to de-risk innovation, build commercial feasibility cases, and open new routes-to-market for entirely new categories.

His recent four-year focus on incubating a functional beverage unit demonstrates his exceptional skill in portfolio strategy and launching high-growth ventures