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We.

Engineer.

Growth

From
Strategy
to Execution.

Expertise advice for
your business plans

01.

Strategy That Gets Its Hands Dirty 

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01

Strategy That Gets Its Hands Dirty 

We design strategies with a deep understanding of operational realities, trade complexities, and sales force dynamics. We don't just theorise about Route-to-Market; we have designed and implemented national RTM strategies that protect market share. This means strategies are pragmatic, executable, and devoid of corporate jargon.

02.

The Growth Engineering Framework

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02

The Growth Engineering Framework

We engineer growth by applying a rigorous, data-led framework. We integrate your data with market intelligence to diagnose root causes, model scenarios, and pinpoint levers for maximum ROI. With expertise in AI optimisation, SaaS platforms, and revenue management, we build intelligent, self-improving commercial systems that drive efficiency and scalability.

03.

The Ecosystem Architecture

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03

The Ecosystem Architecture

Growth in complex markets requires the right partnerships. We have a proven track record of forging landmark strategic alliances, from multi-company digital collaborations to securing distribution with continent-spanning retailers. We architect the partnerships and ecosystem strategies that de-risk market entry and accelerate your access to new revenue streams.

04.

Build & Maintain

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04

Build & Maintain

Our success is measured by your long-term independence. We co-create solutions with your teams, embedding new skills, processes, and mindsets. Through hands-on coaching and tailored capability programs, we ensure your people are equipped to own and drive the growth agenda forward, securing a lasting legacy from our engagement

Who We Are

The Growth Hive Difference

Partners in Strategic Growth.

The Growth Hive
Vision

To be the most trusted growth engineering partner for businesses scaling in Africa and beyond, renowned for turning complex market challenges into clear, executable, and sustainable competitive advantages.

Want to know

How We Achieve This?

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Our multidisciplinary team combines deep corporate leadership with entrepreneurial agility and technical problem-solving, offering a 360-degree perspective.

We move beyond intuition, using data-led diagnostics and AI-powered optimisation to future-proof your commercial models.

We transfer skills and knowledge, empowering your organisation to sustain growth long after our engagement ends.

Value Offering

01

Commercial Growth Strategy & Execution 

Integrated Growth Strategy:
Long-term vision, portfolio strategy, and P&L optimisation.
Market Entry & Expansion: 
Full-service strategy for entering new African or regional markets.
New Business Development & Partnership Forging: 
Identifying and securing strategic alliances and new revenue channels.
Revenue Management & Pricing Strategy: 
Optimising pricing architecture, promotion, and mix for profitability

02

Route-to-Market & Channel Transformation 

Channel Strategy & Architecture: 
Designing the optimal channel model (On-Trade, Off-Trade, Redistribution, E-commerce).
Route-to-Market (RTM) Design & Implementation: 
Building or overhauling sales and distribution ecosystems for maximum coverage and efficiency.
Distribution Strategy & Optimisation: 
Streamlining supply chains and last-mile logistics.
Customer Value Management (CVM): 
Developing strategic customer plans to deepen penetration and joint profitability.

03

Data, AI & Digital Transformation 

Business AI Optimisation: 
Embedding AI and analytics into sales, marketing, and supply chain operations.
Data-Led Performance Management: 
Implementing KPI dashboards, balance scorecards, and insight generation processes.
Digital Product & GTM Launch: 
Managing the end-to-end launch of digital tools, platforms, and loyalty programs.
Sales Force Effectiveness & Enablement: 
Optimising sales call strategies, incentive schemes, and team structures.

04

Commercial Growth Strategy & Execution

Integrated Growth Strategy:
Category & Shopper Strategy: Leading category management and defining shopper-centric growth plans.
Consumer & Demand Creation:
Building brand love and driving trial through targeted marketing and innovation.
“Perfect Store” & Retail Excellence: 
Designing and implementing winning in-store execution standards.
Loyalty Program Development:
Creating customer and trade loyalty ecosystems that drive retention and lifetime value.

Our Passion:
It’s Simple… Your Growth.

We believe that GROWTH should be the ONLY OUTCOME, not a hopeful accident. Our passion is to demystify complexity and add tangible value.

We simplify our clients’ most pressing growth and operational challenges, providing the strategic thinking and the “hands and feet” to deliver on your promises enabling OUR CLIENTS to scale confidently, increase customer satisfaction, and build a more resilient, profitable business.

Our Team

Meet the Hive

Mongi Tshabalala

Principal Growth Partner

Zandile Mjika

Principal Growth Partner

Seelan Asoka

Principal Growth Partner

Andreas Hoff

Principal Growth Partner